Fox Under the Moon: Why We Fell in Love With This Beautiful British Brand
Some brands find you at exactly the right moment.
I first came across Fox Under the Moon when I was looking for something a little different — something that felt genuinely thoughtful rather than just pretty. And the moment I held one of their journals in my hands, I knew. This was exactly the kind of thing we wanted on our shelves at Soar.
We've been stocking Fox Under the Moon since early 2024, and in that time they've become one of our most-loved brands — not just by us, but by our customers too. People come in specifically asking for them. They buy them as gifts, they buy them for themselves, and more than once someone has come back to buy a second one because the first was just right.
Who Are Fox Under the Moon?
Fox Under the Moon is a small, independent British brand creating beautifully designed stationery and journals with real intention behind them. Everything they make is printed here in the United Kingdom, on quality paper that actually feels lovely to write on. There's no cutting corners, no cheap imports — just honest, well-made products that are designed to be used and loved.
Their Self Love Journal is perhaps their most iconic piece — a 12-week companion designed to help you slow down, check in with yourself, and remember that you matter. It's 21cm square, perfect bound, printed on 170gsm paper, and filled with colouring spreads, weekly planners, lined reflection pages, and blank space for thoughts, doodles, and everything in between.
It's the kind of journal that doesn't gather dust on a shelf.
Why Fox Under the Moon Fits Soar Trading Co
We are very deliberate about what we stock. We don't bring something in just because it looks nice — we ask whether it aligns with our values, whether it's made with care, and whether it's the kind of thing we'd genuinely give to someone we love.
Fox Under the Moon ticks every single box.
They're British made. They're independent. They're created with purpose. And they sit beautifully alongside the other makers and artisans we champion here in the shop — people who put real craft and real heart into what they make.
When you pick up a Fox Under the Moon journal in our shop, you're not just buying a notebook. You're buying something made with intention, chosen with care, and available from people who can tell you exactly why it's special.
Find Fox Under the Moon at Soar Trading Co
We stock the Fox Under the Moon Self Love Journal right here in our shop at 6 Market Place, Kegworth — and online at soartrading.co.uk. We're one of the few stockists in the area, and we're proud to be the local home for this wonderful brand.
If you're looking for a meaningful gift, a treat for yourself, or just something beautiful to write in — come and find us. We'd love to show you what Fox Under the Moon is all about.
Katharine x Soar Trading Co, Kegworth